Monday, December 7, 2009
20. Stale Roles and Tight Buns
Sometimes I forget that men can be portrayed in a sexist image. Maybe it's because so much focus is put on the images of women being sexist that the male predicament gets overlooked. What I found most curious about this video was the way OASIS presented the ads. The emphasis on the cowboy image reminds me of my grandfather. I remember seeing these ads, seeing him smoke, and thinking that he is just like those men on TV and in magazines. Ironically enough, the infamous Marlboro Man died from lung cancer. What I can conclude is that misogyny does not only pertain to women, but men as well. Women also have expectations of men that they see in ads, but is not a direct representation of all men.
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While there are undertones of sexism as male agency in advertising, it is still a drop in the bucket compared to the unrealistic standards set for women in the same advertising schema.
ReplyDeleteBesides, when they are superfluous with it as they are with that "I'm on a horse" Old Spice commercial, I'm so for it, lol!
Hey girl, follow my blog too, I'm adding yours to mine so I can read what's going on with you. See ya chica!